Straw Posted July 19, 2007 Share Posted July 19, 2007 MANCHESTER, N.J. — Jon Bon Jovi wants the owner of the Mijovi energy drink to change its name, arguing it is too similar to his famous moniker. But Marcos Carrington says his coffee-based energy drink is named after his girlfriend, whose name is Jovita, not the 45-year-old rocker. In a Jan. 22 letter, Los Angeles lawyer Peter Laird, representing Bon Jovi, objected to the word "Mijovi" as well as other words "itsmijovi" and "itsmilife" that appear in the company's marketing materials and on the can. Rather than use Carrington's spelling, the letter used the phrases, "It's My Jovi" and "It's My Life." "As you should be aware, one of Bon Jovi's most popular songs is entitled 'It's My Life,"' the letter states. "We hereby demand that you immediately cease and desist all further use of the name 'Mijovi' and 'It's My Life."' Carrington said the words "itsmijovi" and "itsmilife" are meant to mean "it's my jovial life." The full phrase on the can is "itsmienergy.itsmijovi.itsmilife." "It is just unfair," Carrington, 37, told The Asbury Park Press for Thursday's newspapers. "It is unfair because Mijovi has nothing to do with Bon Jovi." A spokeswoman for Bon Jovi declined comment when contacted by the newspaper. Carrington said he started Mijovi in August 2004 as a way to raise funds for an environmental consulting business. He said there were no coffee-based energy drinks even though coffee is one of the best-selling beverages in the U.S. Working with a flavor company, he developed Mijovi, a coffee drink that contains taurine, B-vitamins and caffeine. Carrington says he's willing to stop using "itsmilife" on cans once an inventory of 3,000 cans is used up. But he says he's keeping the faith — and the name Mijovi. Get a life idiot! Link to comment Share on other sites More sharing options...
Guest bleedsbluengold24 Posted July 19, 2007 Share Posted July 19, 2007 Miwatchin' Bon Jovi makesmesick. :sick: Link to comment Share on other sites More sharing options...
DaveTV1 Posted July 20, 2007 Share Posted July 20, 2007 I like Jon Bongiovi. He's Italian and he's from Jersey. Why can't the guy simply name the drink "Mijovita" or "Mijava", instead ? Evidently the guy, is a Bon Jovi fan. What's he going to do say "Frankie, did it his way too" ? Instead, he say's "I'm going to keep the faith". I suppose then he would be in a lawsuit with Mungo Jerry, instead. As he stated: The full phrase on the can is "itsmienergy.itsmijovi.itsmilife." Just add the "ta". If the drink is so great, call it what you will, just come up with something, that isn't going to paraphrase. I can see the rip off, the can probably is designed like the "Slippery When Wet" album. Not the original design, but... Link to comment Share on other sites More sharing options...
delriorojo Posted July 20, 2007 Share Posted July 20, 2007 I can see the rip off, the can probably is designed like the "Slippery When Wet" album.I can't see the resemblance: http://mijovi.com/ Link to comment Share on other sites More sharing options...
clawsnstripes Posted July 20, 2007 Share Posted July 20, 2007 jon needs to let this one go Link to comment Share on other sites More sharing options...
Bilbo Posted July 25, 2007 Share Posted July 25, 2007 Jon needs to go! Link to comment Share on other sites More sharing options...
TJC_fan Posted August 21, 2007 Share Posted August 21, 2007 :thumbdown: Link to comment Share on other sites More sharing options...
chsspiritguard04 Posted August 21, 2007 Share Posted August 21, 2007 I can't see the resemblance: http://mijovi.com/ I love the website! Lol Link to comment Share on other sites More sharing options...
h-town12 Posted August 25, 2007 Share Posted August 25, 2007 I read that Bon Jovi was going to be touring with My Chemical Romance. Anyone else heard about that? Link to comment Share on other sites More sharing options...
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