Here are some of my thoughts about it as a big consumer of Big 12 Football.
1. The league will never improve the overall national perception until Texas quits doing less with more. It is an absolute disaster that they have only had 3 first round draft picks in the last 12 years when they have an average recruiting class rank of 9 over the past 12 seasons. That is killing the league.
2. The introduction of TCU into the Big 12 hurt Oklahoma State, Texas Tech, and Baylor (to a certain extent) in recruiting. Now instead of three teams fighting over the second tier talent pool in Texas t